“Here are your KPIs for 2014”.
Hands up if you were inspired by that statement. Mmmm. I thought not.
Nevertheless, we do need them. Key Performance Indicators are the measures used to determine how your business is performing in relation to its strategic objectives and business goals. However the term ‘KPI’ must be one of the most over-used and over-worked in business and management. It should mean those few significant measures for company managers and external analysts and investors to judge the industry/company, how it is performing and how it is likely to perform over the medium or long term.