Training programmes
Business Writing
Whether it is due to time pressure, a more focused approach, or shortening attention spans, people are now less inclined to read lengthy documents. Instead they want emails, proposals, reports and letters that are clear, concise and to the point.
To get your message across, it is essential that you prepare written communications that have maximum impact. This one day programme will show you how to prepare and produce powerful written communications. It will help to hone skills and give you the confidence to write clear and persuasive documents that still reflect your personal style.
Benefits
By the end of the progranmme you will be able to:
- define your purpose and write with the reader in mind
- build a production plan that prevents last minute panic
- develop a framework for written communications
- write clear, concise and readable communications
- check and critique your work effectively
- write powerful reports, proposals, letters and emails that engage the reader.
Approach
Considering that business writing can be viewed as a dry subject, this is a practical and engaging day. The morning concentrates on establishing a solid foundation for written business communication, with the emphasis on clearly understanding what is required before production starts. The afternoon focuses on how to produce concise and readable communications that meet the expectations of the reader. Participants are asked to bring examples of their own business writing.
Who should attend?
Anyone at any level in an organisation who needs to communicate in writing.
Programme information
Duration: One day
Price: £375 (excluding VAT)
For further details please call John Baldwin on + 44 (0)1306 621600.
Course Content
Before you start writing
- the importance of preparation and planning
- defining your purpose; start with the end in mind
- writing for the reader
The framework
- structure; logical sequence
- content; must know, like to know, don’t need to know
- different formats; email, letters, reports, business cases, proposals
Achieving good results
- simplicity and clarity
- common mistakes with grammar and spelling
- avoiding jargon, waffle and passive language
- persuasive writing.