Our client is a highly successful global supplier of high value capital equipment and related software and services for the medtech market.

The Challenge

The market conditions for our client in recent years have been highly favourable, and in addition the client has made a number of well-targetted strategic acquisitions, leading to double-digit growth. They needed to take the opportunity during a series of conferences to reach out to employees to redefine the mission, reset the vision and values, and in particular, help their leaders and managers to understand the breadth of the total business, the challenges, and opportunities, and in particular the impact of their day-to-day decisions both on key financial (e.g. profit, growth, cash) and non-financial (e.g. customer loyalty, employee engagement) indicators. Internally, key measures were ‘cross-border’ collaboration and the need for all employees to take more ownership for deliverying the company strategy from within a matrix operating environment.

Morgan Clarke’s Approach

We designed and built a bespoke, computer-based business simulation modelling the full breadth and depth of the client’s business. Using an interactive gaming board, participants ran their own look-alike companies in competitive teams. This showed participants the connectivity between their business units and geographical regions, and more importantly the contributions and the challenges and opportunities in each of the core business functions such as sales, services, operations, R&D, as well as the support functions.

Teams’ participants were mixed across functions, business units and geography with the simulation focused on enabling participants to understand the ‘what, why and how’ of the client’s business, skilled facilitation helped to embed a thorough understanding of what was driving value throughout the business, and how that value is recognised by investors.

At a subsequent strategic event we built on this foundation with drama-based workshops, using actor role-players, to enable business leaders work the core behaviours that were seen as paramount for collaboration and continued business success. After this assignment the client said that the “planning and execution by Morgan Clarke was exemplary” and that our team was “professional, knowledgeable and exceptionally astute in identifying our business challenges, linking these to the core behaviours, and then translating it into learning at the workshop.”

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What is Achieved

Through the combination of our bespoke business simulation, well-targeted interactive learning sessions and the space, through expert facilitation, to think through how to apply the insights gained, employees:

  • Worked on day-to-day behaviours directly linked to core values
  • Learned to collaborate better and take more ownership for deploying strategic decisions
  • Improved cross-functional team working and relationship building skills


"We were able to get people to understand how to align their day-to-day actions and decisions with the achievement of the client’s vision, strategy and business goals."

If you face a similar challenge please contact us + 44 (0) 1306 621600 or email us at [email protected]